Visit California
Visit California
Embedded Files
Designed a comprehensive suite of print and digital assets for the state of California, including visitor guides, maps, email newsletters, web and social graphics, and international editions.
Designed a comprehensive suite of print and digital assets for the state of California, including visitor guides, maps, email newsletters, web and social graphics, and international editions.
California Magazine
Served as art director for the annual visitor’s guide, a 200-page, visually driven magazine anchoring the state’s print and digital publications. The guide highlights the best of the state with the goal of inspiring potential visitors to plan and book a trip.
California Magazine
Served as art director for the annual visitor’s guide, a 200-page, visually driven magazine anchoring the state’s print and digital publications. The guide highlights the best of the state with the goal of inspiring potential visitors to plan and book a trip.
Email Newsletters
Redesigned a suite of email newsletters for mobile and desktop to support evolving needs, including welcome emails, sponsored content, promotional campaigns, and ongoing editorial newsletters.
Email Newsletters
Redesigned a suite of email newsletters for mobile and desktop to support evolving needs, including welcome emails, sponsored content, promotional campaigns, and ongoing editorial newsletters.
Banner Ads
Designed desktop and mobile website banner ads promoting the California Now podcast and the visitor guides across partner and owned platforms.
Banner Ads
Designed desktop and mobile website banner ads promoting the California Now podcast and the visitor guides across partner and owned platforms.
California Official State Map
Designed the annual full-size, fold-out state map featuring key destinations and essential travel information. One million copies were distributed alongside the visitor’s guide and through state welcome centers.
California Official State Map
Designed the annual full-size, fold-out state map featuring key destinations and essential travel information. One million copies were distributed alongside the visitor’s guide and through state welcome centers.
California Road Trips Magazine
Art directed and assigned custom illustration for the annual road trips guide, a print and digital planning resource for solo, family, and group travel. With a circulation of one million, the guide was packaged with Travel+Leisure magazine as well as distributed through welcome centers and online.
California Road Trips Magazine
Art directed and assigned custom illustration for the annual road trips guide, a print and digital planning resource for solo, family, and group travel. With a circulation of one million, the guide was packaged with Travel+Leisure magazine as well as distributed through welcome centers and online.
Website & Social Media Graphics
Designed digital graphics to promote print and digital guides, driving awareness and encouraging guide orders and downloads across web and social channels.
Website & Social Media Graphics
Designed digital graphics to promote print and digital guides, driving awareness and encouraging guide orders and downloads across web and social channels.
California International Guides
Designed 15 international editions across 10 languages, distributed in 14 countries, with content tailored to the needs and travel behaviors of each market.
California International Guides
Designed 15 international editions across 10 languages, distributed in 14 countries, with content tailored to the needs and travel behaviors of each market.
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